Despite the economic downturn currently in America, a new exciting industry is on the rise.  The American Craft Brewers are truly rebuilding the economy from the ground up. They are creating great beer while also creating jobs, tax revenue, and a drive that cannot be stopped for creating a better tomorrow.

This documentary follows several of the key players in the industry as well as many breweries that are only known within their communities. The characters that we follow in this film all display a common thread of creating a product that stands for something while maintaining true to their local roots.

This principal photography was shot nationwide. We have selected different states that represent different sections of the United States: Oregon, California, Colorado, Texas, Missouri, Minnesota and North Carolina. Each state was selected for a particular purpose. We could not go to all 50 states.

Crafting A Nation features breweries, small businesses, and individuals that are growing because of the rise in the American craft beer movement. The characters that have been selected for this film are all picked for their passion, and dedication. Our characters are striving to not only create unique and American-made but they are also committed to the improvement of the quality of life despite the odds faced by the economic downturn.

The Crafting A Nation producing team has spent over a year working on capturing only the highest level of production. The director of photography has been working closely with the cinematographers to push their skills to the next level. The production team has used many different tools to bring capture a visually stimulating representation of America.

Along with the film we are also launching a behind the scenes webisode series on our website.

Despite the economic downturn currently in America, a new exciting industry is on the rise.  The American Craft Brewers are truly rebuilding the economy from the ground up. They are creating great beer while also creating jobs, tax revenue, and a drive that cannot be stopped for creating a better tomorrow.

This documentary follows several of the key players in the industry as well as many breweries that are only known within their communities. The characters that we follow in this film all display a common thread of creating a product that stands for something while maintaining true to their local roots.

This principal photography was shot nationwide. We have selected different states that represent different sections of the United States: Oregon, California, Colorado, Texas, Missouri, Minnesota and North Carolina. Each state was selected for a particular purpose. We could not go to all 50 states.

Crafting A Nation features breweries, small businesses, and individuals that are growing because of the rise in the American craft beer movement. The characters that have been selected for this film are all picked for their passion, and dedication. Our characters are striving to not only create unique and American-made but they are also committed to the improvement of the quality of life despite the odds faced by the economic downturn.

Source: NRA

May 3, 2013

In his latest commentary, the National Restaurant Association’s Chief Economist Bruce Grindy overlays new consumer research with the latest jobs report.  Although the employment situation showed renewed signs of life in recent months, consumers’ assessment of the economy remains bleak.

The employment report exceeded expectations in April, and upward revisions to February and March figures suggest the labor market is showing renewed signs of life.  According to the Bureau of Labor Statistics, the nation’s private sector added a net 176,000 jobs in April on a seasonally-adjusted basis. (The overall economy added 165,000 jobs, as government payrolls declined by 11,000 in April.)

The April increase came on the heels of upwardly-revised gains of 319,000 in February (previously 254,000) and 154,000 in March (previously 95,000).  February’s net gain of 319,000 jobs was second-strongest increase since the recovery began and only the third time that the private sector reached the 300,000 plateau in the last seven years.

Overall, with April representing the 38th consecutive month of job growth, the private sector has added nearly 6.8 million jobs since the employment recovery began in March 2010.

Although the economic recovery still has a long way to go, one would expect that these steady improvements would finally begin to influence the psyche of consumers.  However, a new National Restaurant Association survey indicates that consumers’ assessment of the economy has remained essentially unchanged since the recovery began.

According to a survey of 1,000 adults conducted April 25-28 for the NRA by ORC International, only one out of 10 adults gave the national economy a rating of “excellent” (1 percent) or “good” (9 percent).  Thirty-eight percent of adults describe the economy as “fair,” while more than half (52 percent) gave it a “poor” rating.

While these results on their own would not be surprising given the uncertain environment, the troubling fact is that consumers’ economic sentiment hasn’t budged in the last two and a half years.  When the NRA fielded the same question in December 2010, December 2011 and October 2012, the results were almost identical: Only one out of 10 adults gave ratings of “excellent” or “good,” while a majority described the economy as “poor.”

Given this firm entrenchment, the economy will likely need to ramp up growth for a sustained period before consumers’ moods dramatically improve.