Safe & Responsible – Always!
CLBA members understand the enormous responsibilities that surround the retail sale and service of beverage alcohol. Our many outreaches on their behalf include:
Interagency Task Force on Driving Under the Influence
The Interagency Task Force on Drunk Driving (ITFDD) was established by the Colorado General Assembly in 2006 in an effort to generate more collaboration and consensus for effective solutions to the impaired driving problem in Colorado.
The official mission of the ITFDD is “to investigate methods of reducing incidents of drunk and impaired driving and develop recommendations for the State of Colorado regarding the enhancement of government services, education, and intervention to prevent drunk and impaired driving.”
Drink Responsibly/Drive Responsibly
CLBA continues to promote this responsibility message that encourages everyone to drink responsibly and drive responsibly. It recognizes the millions of Americans who responsibly consume adult beverages at a tavern, a restaurant, or a friend’s house before safely driving home.
We Don’t Serve Teens
Colorado maintains its support of the Federal Trade Commission’s We Don’t Serve Teens public education campaign to help prevent teenagers from getting easy access to alcohol, and to promote compliance with the legal drinking age of 21.
Civil Penalty Programs
Pioneered by CLBA’s sister organization in Anchorage, Alaska, the Civil Penalty concept for fighting underage access to alcohol takes an innovative approach by empowering beverage retailers to take an even more active role in preventing underage access to alcohol. Civil Penalty Programs are now being advocated for in states throughout the country.
Responsible Retailing Forum
The RRF brings together public and private stakeholders regulatory and enforcement agencies; attorneys general; public health agencies and advocates; retailers and their associations; distributors and producers; and researchers—in order to (1) identify and promulgate Best Practices to prevent underage sales of age-restricted products; and (2) examine the impacts of RR policies from the diverse perspectives of these different stakeholders.
What is Responsible Retailing?
In 2001, a team of national experts produced a federal guidance document, Report on Best Practices for Responsible Retailing, reflecting the experiences and insights of retailers, alcohol control boards and other state regulatory and enforcement agencies (“R-E agencies”), state attorneys general, and academic researchers. The Best Practices identified in that report have been further developed by the Responsible Retailing Forum into an “Integrated Responsible Retailing” model. This model portrays effective Responsible Retailing as a continuing system; and it calls upon R-E agencies, wholesalers/distributors and other private and public stakeholders to assist retailers by providing the resources and mechanisms needed to sustain the Responsible Retailing system.
The Integrated RR model involves three distinct levels:
An effective Responsible Retailing system has, at its core, (a) point-of-sales protocols for verifying age and refusing sales to customers who may be underage (and/or intoxicated), and (b) store practices regarding hiring, training and supervising sales clerks. The Integrated Responsible Retailing model recognizes that the problem of underage sales is not so much “solved” as “managed.” The model emphasizes the role of managers in reinforcing correct age verification/sales refusal conduct through explicit store policies, through training, through monitoring employee performance and through their own personal conduct.
The 2nd tier of an Integrated Responsible Retailing model is a community context which connects the public and private sectors in a collaborative, problem-solving approach to underage sales and use. R-E agencies have the dual role of enforcing laws on age-restricted products and also of assisting retailers to identify, adopt and sustain Responsible Retailing practices that are appropriate for that community. Retailers are seen not merely as objects of enforcement who are “compliant” or “non-compliant.” Rather, retailers and their wholesalers/ distributors are seen as active partners with R-E agencies to identify and address community-level patterns of underage acquisition and use. This model, based upon the principles of “Community Policing,” allows public and private stakeholders together to address the actual patterns of underage access and use of alcohol and other age-restricted products within the community and to consider coherent strategies to reduce use and abuse by minors.
The 3rd tier of an Integrated Responsible Retailing model consists of the public policies at the state (or local) level that encourage the adoption of effective Responsible Retailing practices. Some states, for example, mandate Responsible Retailing training for stores and their employees. Others create positive incentives—such as reductions in liability insurance, or mitigation for violations—for establishments which engage in approved Responsible Retailing programs. Two important policy issues are: (a) linking non-compliance to remedial training and (b) establishing a stable funding mechanism so that training, materials and mystery shopper inspections can be sustained.